By now you’ve probably heard somewhere that mobile marketing is the next “big thing” and are wondering what are some of the text message marketing benefits for your business? While there are many, here are some of the biggest reasons:
1- Text message marketing is permission based marketing. People “opt-in” to get your original offer (a coupon,discount,free report,exclusive info,etc) and by doing so are giving you permission to market to them.They know that they are going to get kept up on your latest offers,promotions and sales, so they are expecting to hear from you. In fact, they want to hear from you! If they decide that they are no longer interested in hearing about your offers and promotions, then they can leave your list at any time. While leaving your list may sound like a bad thing to some, it is actually good because your list will always be kept current with real potential customers that are interested in your deals and promotions and your advertising budget will only be spent on those who want to buy your products or services.
2- SMS messaging is current and instant. If you want instant results, you can’t get much faster than mobile marketing. Over 90% of text messages are read within 15 minutes of you sending them so your marketing message is as up to date as possible. If your salon or restaurant is slow on a rainy Tuesday afternoon, just send out a message blast to your list and offer a special discount good only for the remainder of the day, or for the next 10 people to come in for an appointment or reservation.Whatever you think will persuade people to come down and do business now can be sent out and read within minutes.
3- Every business can afford mobile marketing. We have packages that will suit every size of business from small mom and pop shops to national level chains and franchises.
4- SMS text message broadcasts are much more effective than traditional forms of mail marketing. The redemption rate of mobile coupons is nearly 25 percent higher than printed internet coupons and roughly 10 times greater than mail or newspaper distributed coupons at a fraction of the cost.
5- Text message marketing has a high return on investment for businesses. The low cost per message broadcast combined with highly effective marketing makes for a great return on your advertising dollars.
6- It’s easily integrated with all your other current methods of marketing. Mention your mobile campaign on all your other marketing campaigns such as print ads, radio spots, online content such as social media accounts, website, articles and videos and t.v commercials.
7- Reaching out to customers on a regular basis keeps your business fresh in their mind. The more exposures your business has with a person, the more likely they are going to buy from you or refer you to their circle of friends.
8- SMS marketing helps build better relationships and more loyal customers. Mobile promotions can do more than just increase sales for your business, they can also create more meaningful, lasting relationships with your customers.
9- It creates buzz around your products and services. Your company will be seen as a leader in your industry for being one of the first for embracing this new effective technology. You’ll be more up to date in the eyes of your customers and they will respect you for it.
10– Convenience for customers . People don’t want to cut out coupons or download them and print them out. In fact, mobile coupons are the #1 preferred way for consumers to use coupons!
11– Analyzing current marketing methods .Use a variety of keywords to and use one for each marketing medium to determine how many leads are generated from each method. Analyze the effectiveness of each and determine ares to grow and which others need to be cut back or stopped all together.
12- Find out what you’re customers are thinking.You can learn see exactly what your regular customers like most about your business using text surveys and then segment your list so you only send out ultra-targeted offers to people who have already raised their hand saying they love a particular product or service!
13- Automate appointment reminders. Save time and money buy using text messages to remind patients / clients of their appointments.
14- Everyone loves a contest! Contests are easy to run with text message marketing and they’re a great way to create excitement and drive more foot traffic into your business.
15- It’s GREEN! Mobile coupons replace the need to print paper coupons. Save a tree and go mobile!
Take advantage of all the text message marketing benefits and get it working for your business today!